Vol. 04 · 2026 · Las Vegas, NV

Tessa Biava — Senior Brand Designer

Brand systems, campaigns, and live experiences for organizations that actually ship. Fifteen years building identity that holds across screens, signage, social, print, and motion — from the pitch deck to the install.

hello@tessabiava.com · LinkedIn · Instagram

About

Fifteen years building brand systems and campaigns for organizations whose work actually shows up — on stages, on storefronts, on the side of a refrigerated truck pulling into a food pantry at 6am. I move between identity, campaign, environment, and motion, and I lead from the inside: collaborating with marketing, strategy, and leadership to ship work that holds up at scale.

Selected Work

  1. 01 — Knight Time

    Three Square × Vegas Golden Knights · 2024 · Creative Direction · Brand · Motion

    Fan-facing campaign assets that married the gravity of the Stanley Cup with the urgency of a community food drive. Metallic typography, angular composition, and motion built for the arena Jumbotron and the phone in your hand. Result: +17.5% engagement lift across shares, views, and click-throughs vs. prior community campaigns.

  2. 02 — Three Square Food Bank

    Three Square · 2022 — Present · Sole in-house designer · System owner

    Four and a half years as the only brand designer at southern Nevada's only food bank. Rebuilt the system so a single identity could carry across refrigerated trucks, executive board reports, public service announcements, donor galas, and partner co-brands. Result: $30M in calculated publicity value in a single quarter; 30+ assets monthly across campaigns.

  3. 03 — Fashion for Three Square

    Neiman Marcus × Three Square · 2022 — 2025 · Visual direction · Print · Environmental

    Annual luxury fundraising gala. Refined typography, restrained palette, real cultural fluency — elevated enough to engage major donors and fashion partners, never aloof from a hunger-relief mission. Result: $1.5M raised at the event; +$2M during the campaign window.

  4. 04 — Las Vegas Restaurant Week

    Three Square · 2023 — 2024 · Creative direction · Campaign identity · System

    A city-wide dining initiative that turned into a citywide visual ecosystem. One identity flexed across MGM Resorts, Caesars, Wynn, Station Casinos, The Firm, and 200+ independent restaurants. Result: 200+ restaurants in year four; +173% participation; extended from one week to two by year five.

  5. 05 — Bloomsbury Publishing

    Bloomsbury · 2022 — 2025 · Contract creative · Launch design

    Marketing and promotional design for fiction launches and branded campaigns. Cover-led social systems, retail materials, and digital adaptations sequenced for pre-order, launch week, and long-tail engagement. Result: +156% social engagement on launch titles within first 72 hours.

  6. 06 — Entangled Publishing

    Entangled · 2020 — Present · Contract creative · Digital campaigns

    Six years building digital and reader-facing creative across a romance and YA list. Title visibility systems, character art treatments, and platform-specific promo cuts engineered for TikTok, Instagram, and pre-order push. Consistent six-figure reach across launch windows.

Capabilities

Creative Direction · Brand Systems · Identity Design · Campaign Development · Visual Storytelling · Editorial Design · Environmental Graphics · Motion & Animation · Digital & Print · Executive Communication · Experiential Visuals · Cross-Channel Production

Selected Partners & Clients

Vegas Golden Knights · Las Vegas Raiders · MGM Resorts International · Wynn Resorts · Caesars Entertainment · Neiman Marcus · Three Square Food Bank · Bloomsbury Publishing · Entangled Publishing · DoorDash · Feeding America · UNLV

Experience

Press & Coverage

Feeding America · The Firm · Las Vegas Review-Journal · CNBC · CBS News · FIFO Group · Audacy

TB
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